3 0

Share hootsuite facebook linkedin. “So,” says your boss, “can we talk data?”. As a social media manager, that’s your cue. It’s your chance to demonstrate the value of your work, the impact of the decisions you’ve made. It’s your opportunity to be a pro, to go beyond the surface-level, “vanity” metrics—the likes and shares and retweets—and focusing on the data that matters, the numbers that prove your effort has had a positive, bottom-line impact on the business. The right data will assure executives that their investment in social is paying off. It’ll also help you continue to make smarter, more data-driven decisions moving forward. This article identifies the social media metrics that real... Full story

15 October