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Relying on Big Data to make business decisions can be a smart strategy -- and can also lead you in the wrong direction. Here's how to use it wisely. March 26, 2019 6 min read. Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Benjamin Gilad and Mark Chussil ’s book The New Employee Manual: A No-Holds-Barred Look at Corporate Life . Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound. Google the verb “Big Data,” and you get 3.68 billion results (as of June 8, 2018). Look at the top entries (first 10 plus paid ads), and see who’s on the first page: Oracle, IBM, SAS (a partner of IBM), McKinsey, Informatica. Big Data is Big Business. Is that expense justified? Full story

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