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A close-up of a 1946 ad declaring that 'More doctors smoke Camels than any other cigaret From the collection of Stanford Research Into the Impact of Tobacco Advertising. What cigarette do doctors says causes less throat irritation? In the 1930s and 40s, tobacco companies would happily tell you it was theirs. Doctors hadn’t yet discovered a clear link between smoking and lung cancer, and a majority of them actually smoked cigarettes. So in cigarette ads, tobacco companies used doctors’ authority to make their claims about their cigarettes seem more legitimate. To the modern-day reader, the pitching of cigarettes as healthy (even to youth and pregnant moms) and the use of doctors’ endorsem... Full story

27 May