https://www.reuters.com/article/us-japan-fashion-zozo-idUSKBN27E11G

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Online fashion retailer Zozo's body-measuring suit "Zozosuit 2" is seen in this still image taken on October 29, 2020 from animation. ZOZO via REUTERS. TOKYO (Reuters) - Online fashion retailer Zozo Inc on Thursday unveiled a successor to its "Zozosuit" body-measuring suit, one of a string of failed projects ahead of the exit of founder Yusaku Maezawa, promising greater accuracy through design and software changes. The original polka-dot Zozosuit, which when scanned with a smartphone allowed users to upload their measurements and order custom-made clothes, received massive interest but failed to drive sales amid complaints of poor sizing. Zozo, which is controlled by SoftBank’s domestic ... Full story

29 October

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