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SLY STALLONE'S MUSCLE PUDDING AND $50,000 PEN. In 2005, Sylvester Stallone started selling his own "high-protein pudding" -- not a euphemism, but actual pudding for building muscle . According to Sly, regular food simply doesn't cut it. You need his magical pudding to become the strongest, most powerful version of yourself. He even shared some of the pudding with Larry King during a live interview, which miraculously didn't end with the two hulking out and wrestling each other on camera. Continue Reading Below. Advertisement. Now, "a protein shake, but more viscous" isn't a terrible idea. Unfortunately, it wasn't Stallone's. Soon after the brand was launched, Sly's partners were sued by a ma... Full story

16 January