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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 455 girl group members, using big data collected from January 15 to February 16. BLACKPINK ’s Jennie and GFRIEND ’s Sowon both maintained their positions at the top of the list this month, taking No. 1 and No. 2 in the rankings respectively. Jennie scored a total brand reputation index of 2,775,606 for February, while Sowon came in at a close second with a brand reputation index of 2,421,695. High-ranking phrases in Jenni... Full story

17 February