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Climate change mitigation is now a key focus across the globe. Consumers in developing countries have a growing concern about their environmental impact. Yet, the average customer lacks access to information that could help them estimate their carbon footprint of the items they purchase. Dane Baker and Peter Twomey recognized this missing information and created EcoCart as a solution. EcoCart is a Google Chrome extension add on that allows users to offset the carbon footprint of their purchase. The San Francisco-based startup is backed by 500 Startups. EcoCart cofounder Dane Baker. Dane Baker. Increasing global temperature due to greenhouse gas emissions will come to affect humanity at all... Full story

21 January