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Hispanic Youth getty. If there’s one good thing that’s come out of quarantine, it’s that I’ve been able to spend more time scouring the internet for data on U.S Hispanic growth than I’ve spent learning to cook banana bread or find a new hobby. I’ve discovered what I’ve always known: corporate businesses have consistently failed at engaging the Hispanic youth. After all, just ask your nearby Latinx gen Zer or young millennial what brands full heartedly “get them”. At best, well known corporations are simply skirting around the line when it comes to marketing to Hispanics. At worst, these businesses are offending Hispanic consumers by displaying tone deaf ads or content tha... Full story

27 October