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The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models! The rankings were determined through an analysis of consumer behavior, using big data collected from April 23 to May 24. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for May. Soccer star Son Heung Min topped this month’s list with a brand reputation index of 1,710,339, marking a staggering 198.79 percent increase in his score since March (the last time the rankings were calculated). The athlete’s highest-rank... Full story

25 May