https://www.reuters.com/article/us-harley-davidson-ceo/harley-ceo-asks-investors-for-patience-as-sales-stock-slide-idUSKBN1FX1EE

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MILWAUKEE, Wis. (Reuters) - To Harley-Davidson Inc’s ( HOG.N ) investors, its chief executive has a simple message - be patient with his strategy to turn around the slump in demand for its iconic motorcycles. In an interview with Reuters, Matt Levatich said the company is not exploring a merger with a rival or a private equity buyout, as some investors have speculated. Instead, Harley is spending millions of dollars on product development and marketing efforts, including promoting its learn-to-ride academies at showrooms, where Harley-Davidson certified coaches provide riding and safety lessons. Levatich said the ridership program would transform the motorcycle-maker into a “customer-cr... Full story

13 February

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