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In the age we live in, everything we love most feels like it’s just seconds away from being shared with millions. Love burns bright and fast now. Songs of summer can morph into omnipresent earworms that make you want to dig into your ear canal to make it all stop. Foods of the moment — cronuts, ramen burgers, cupcakes, sushirritos — quickly materialize in suburban neighborhoods as ghosts of gastro foolishness. Cultish workouts like spinning and boxing start off as flings, bloom into obsessions, and then become relegated to private conversations between participants. The same applies to the hurtling speed of beauty, and not even the biggest trend in recent memory, the indomitable Korean skin care regimen , is immune. Full story

21 January


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