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Y Combinator-backed startup Whyd is pivoting from hardware to software. The startup had been working on a connected speaker with a voice-control interface specifically designed for music. But a couple of years later, it’s clear that subsidized voice assistant devices from Google and Amazon have taken over the market. Whyd is only keeping its own software platform and partnering with other companies. In other words, if you’re working on an app, a website or a skill for the Amazon Echo or Google Home, you can create your own voice assistant to interact with your content. This way, your users get the same experience across all platforms and you don’t have to rely on Amazon’s or Google’s services. Full story

18 January