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Twitter’s experiment to get people to actually read the content they’re sharing is going so well the company plans to expand it to the platform at large “very soon.”. In June, Twitter introduced a test feature on Android to promote “informed discussion” on the platform — something social media’s staccato conversational bursts are rarely conducive to. The experimental prompt appeared for users who went to retweet an article they hadn’t clicked to open, and suggested they read before they retweet. Twitter prompt. Twitter says the prompts worked, and users opened articles before sharing them 40% more often than they did without the nudge. Users in the test group apparently opened an article an... Full story

24 September