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Most people know how it works when you try too hard in creative pursuits—you wrack your brain, bang your head against the wall, and then give up. And it’s just when you stop thinking about the problem that an idea flies into your head. It turns out there’s something to this phenomenon, which might be put into practice in a more positive, intentional way: A new study from the University of Texas at Austin and the University of Illinois at Urbana-Champaign finds that when people brainstorm and then walk away, they have a distinct creative advantage later on. Previous research has arrived at mixed results regarding how incentives affect creativity. The new study wanted to reconcile some of t... Full story

26 March