https://www.adweek.com/programmatic/heres-how-ad-tech-can-thrive-in-a-possible-recession/

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Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate the discussions, put forward some innovative solutions and improve the ecosystem, but in 2019, we have an additional thought on our mind: recession. There is no crystal ball that can tell us if we’re hurtling toward a deep recession or just a minor diversion, but we’re most likely facing more global economic instability. In the U.S., we’re learning new terms like “suborning perjury” that are not good. I want to get right to the question that seems to be on the minds of everyone in t... Full story

25 March

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