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In his last article , Jonathan wrote about the misunderstanding in social media marketing: The expectation of marketing success coming with the push of a red button. And you only need someone to show you where that red button is and how to push it. But as always: It is not that easy. I have been thinking if my take on this problem is going to add to Jonathan’s article – enough to write my own piece. And even if the above sentence applies to ... Full story