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Oren Kaniel is the co-founder and CEO of AppsFlyer, which just announced a $210 million Series D ... [+] fundraising round. AppsFlyer. The mobile advertising attribution company AppsFlyer has raised $210 million in Series D funding, led by the New York-based private equity firm General Atlantic. According to AppsFlyer, the latest round of funding, announced today, brings the San Francisco-based firm’s total valuation to $1.6 billion. In an interview, AppsFlyer Cofounder and CEO Oren Kaniel said the company wants to help “democratize” marketing. He said the new funding will help fuel growth across Asian, African and Latin American markets and also to build out its engineering and security teams. Vollständiger Text

22 January