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Time-shifting set-top boxes from the likes of TiVo are often referred to as " ad-skipping technology ," but apparently that's not quite the case. People that use the devices apparently watch the same number of ads that they did before getting the tech and watch the same amount of live TV, according to a new study . Overall, users do watch a bit more TV, but their viewing habits don't really change all that much. The study, from Carnegie Mellon University, Erasmus University Rotterdam and Catolica Lisbon School of Business, used a randomized control trial of over 50,000 cable customers. In some of those households, customers were given access to premium TV channels, including popular movie... Vollständiger Text

11 Februar