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On Wednesday, Apple announced it would miss its holiday quarter revenue projection by $5 billion. And it did it in grand style. The company hadn’t halted trading on its stock since 2002. The event had the feeling of some kind of reckoning, requiring a shift in the way we understand the company and its star product. It’s almost as if Apple was telling us, “Hey, Happy New Year, we’re entering the post-iPhone era.”. In his letter to investors, CEO Tim Cook stressed the Chinese market’s impact on iPhone sales woes. “Lower than anticipated iPhone revenue, primarily in Greater China, accounts for all of our revenue shortfall to our guidance and for much more than our entire year-over-year revenue decline,” he wrote. Vollständiger Text

13 January


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